Build your DAILY RITUAL
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Our Beliefs
When it comes to skincare, there’s no such thing as a quick fix. But over time, natural ingredients will lead to healthier skin. That’s exactly why we never use parabens, soap, harsh exfoliants, detergents, sulphates, synthetic chemicals or anything else artificial – ever.
Everything that we make is a celebration of natural vertical farm-grown goodness, packing with a healthy diet of everything your skin needs and nothing that it doesn’t.
That’s us: the most potent and powerful natural ingredients, from farm to face.![]()
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Ingredients are key
Our products all start with Basil. A natural moisturiser, basil increases moisture and reduces roughness, it also contains loads of antioxidant and anti-inflammatory properties.
We source top natural ingredients primarily from the UK and select sustainable suppliers worldwide to complement basil. Formulated to work together to create outstanding natural skincare solutions.
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Vertical Farming
Vertical farming means growing on vertically stacked layers in a controlled environment without soil. They use 95% less land and 95% less water than traditional farming.
It means we can grow plenty on a small footprint all year round.
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The Power of the Cold Shower
We love cold showers, but don’t just take our word for it. The cold water sends electrical impulses to your brain. They jolt your system to increase alertness, clarity, and energy levels. Endorphins, which are sometimes called happiness hormones, are also released. This effect leads to feelings of well-being and optimism.
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The REVIEWS
From the FARM
From Distilling to Skincare: James's Insightful Chat on Secret Leaders
