Naturally Fresh Deodorant

All-day freshness, naturally. Basil, Witch Hazel & Vetiver

Naturally Fresh Deodorant 50ml

A natural, aluminium-free deodorant that works - without blocking the body’s natural processes.

Powered by basil and formulated to help neutralise odour, it keeps underarms feeling fresh and comfortable throughout the day.

It applies cleanly, dries quickly and leaves no sticky residue, white marks or heavy fragrance. Unlike an antiperspirant, it won’t stop you sweating - it simply helps deal with the odour.

Made in England. Straightforward spray, effective and easy to live with.

What it does

  • Helps neutralise odour throughout the day
  • Free from aluminium salts
  • Dries quickly without sticky residue
  • Designed not to leave white marks
  • Light, fresh fragrance
  • Suitable for everyday use

How to use

Apply to clean, dry underarms.

Allow a few moments to dry before dressing. Use daily and reapply after exercise when needed.

Good to know

This is a deodorant, not an antiperspirant, so it will not prevent the body from perspiring naturally.

Please note: this formula contains alcohol. Check the full ingredients list before use if you have allergies or particularly sensitive skin.

Delivery

Free UK delivery throughout August.

Next-day delivery is available, including Saturdays.

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Delivered to your door · Cancel anytime

Good skin. No nonsense. About 33p a day.

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What’s in it

Basil

ANTIBACTERIAL

Reduces odour-causing bacteria. The active, not the fragrance.

Witch Hazel

ASTRINGENT

Tightens and tones the skin. Reduces irritation from shaving.

Vetiver

NATURALLY DEODORISING

Earthy, grounding fragrance. Natural antibacterial that works through the day.

Basil

BAZ & CO’s founding ingredient. In this product, it’s not here for the scent — it’s here to work.

WHAT IS IT?

Basil essential oil contains eugenol and rosmarinic acid — compounds with clinically documented antibacterial activity. In the context of a deodorant, these compounds target the specific bacteria that convert sweat into odour. Sweat itself is largely odourless. It’s bacterial activity that creates the problem. Basil addresses the cause directly.

WHERE IT’S FROM

Grown and extracted on-site at our vertical farming facility. The same basil used across the BAZ & CO range — grown consistently, extracted the same day, at maximum potency.

KEY COMPOUND

Eugenol — disrupts bacterial cell membranes, reducing the population of odour-producing bacteria. Proven effective against Staphylococcus epidermidis — the primary culprit in underarm odour.

WHY WE USE IT

Natural deodorants often rely on fragrance to mask odour rather than prevent it. Basil reduces the bacterial activity that creates odour in the first place. Combined with the other botanicals, it makes a formula that works through action, not chemistry tricks.

Witch Hazel

One of the most widely used natural astringents in skincare. In a deodorant, it does the jobs most formulations skip.

WHAT IS IT?

Witch hazel (Hamamelis virginiana) extract is distilled from the bark and leaves of the witch hazel shrub. It contains tannins — naturally occurring polyphenols with astringent, anti-inflammatory and antimicrobial properties. Applied to underarm skin, it temporarily tightens pores, reduces surface inflammation and creates a cleaner, drier skin surface. It’s also notably effective at calming irritation from shaving — a daily reality most deodorant brands ignore entirely.

WHERE IT’S FROM

Native to North America and parts of Asia. The extract is produced via steam distillation of the bark and leaves. Witch hazel has been used medicinally since the 18th century — one of the most established botanicals in natural skincare.

KEY COMPOUND

Hamamelitannin — a tannin unique to witch hazel with potent anti-inflammatory and astringent properties. Also contains gallic acid, a natural polyphenol with antimicrobial activity.

WHY WE USE IT

Most deodorants don’t think about what happens after application. Witch hazel tightens the skin surface, reduces post-shave irritation and keeps the underarm area calm throughout the day. The result is a deodorant that feels as good as it performs.

Vetiver

One of nature’s most complex essential oils. In this formula, it earns its place twice — as a deodoriser and as the scent.

WHAT IS IT?

Vetiver (Vetiveria zizanioides) is a deep-rooted grass native to southern India. Its roots are steam-distilled to produce one of the most complex essential oils in nature — containing over 100 identified compounds, primarily sesquiterpenes and sesquiterpene alcohols. These give vetiver its distinctive earthy, woody character and its natural antibacterial and deodorising properties. One ingredient doing two things well.

WHERE IT’S FROM

Native to southern India and Sri Lanka. The roots — not the leaves — are harvested after 18–24 months of growth, washed, dried and steam-distilled. The depth of the root system (up to 3 metres) is what gives the oil its depth of character.

KEY COMPOUND

Khusimol and zizanal — sesquiterpene alcohols that deliver antibacterial activity alongside vetiver’s signature scent. A compound that contributes function and fragrance in equal measure.

WHY WE USE IT

Most natural deodorants use fragrance to mask what the formula isn’t preventing. Vetiver is different — it brings its own antibacterial activity alongside a clean, grounded scent that works with the other botanicals rather than competing with them. The result is a deodorant that smells like ingredients, not like synthetic fragrance.

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