When it comes to skincare, there’s no such thing as a quick fix. But over time, natural ingredients will lead to healthier skin. That’s exactly why we never use parabens, soap, harsh exfoliants, detergents, sulphates, synthetic chemicals or anything else artificial – ever.
Everything that we make is a celebration of natural vertical farm-grown goodness, packing with a healthy diet of everything your skin needs and nothing that it doesn’t.
That’s us: the most potent and powerful natural ingredients, from farm to face.
Ingredients are key
Our products all start with Basil. A natural moisturiser, basil increases moisture and reduces roughness, it also contains loads of antioxidant and anti-inflammatory properties.
We source top natural ingredients primarily from the UK and select sustainable suppliers worldwide to complement basil. Formulated to work together to create outstanding natural skincare solutions.
Vertical farming means growing on vertically stacked layers in a controlled environment without soil. They use 95% less land and 95% less water than traditional farming.
It means we can grow plenty on a small footprint all year round.
The Power of the Cold Shower
We love cold showers, but don’t just take our word for it. The cold water sends electrical impulses to your brain. They jolt your system to increase alertness, clarity, and energy levels. Endorphins, which are sometimes called happiness hormones, are also released. This effect leads to feelings of well-being and optimism.
“ The best start to any day, paired with their recommendation of a cold shower, you can’t go wrong! The uplifting mint and zippy zesty smell of the grapefruit always puts me in a great mood, and my skin feels great! ”
“ My morning shower is something I now look forward to after a long day and an incentive to get out of bed! My girlfriend gave me the body wash, and she loves how it smells! It also sits nicely on the shelf. ”
“ Hidden from my boys who keep stealing! A beautiful natural product with power notes of mint and citrus. ”
“ Bought for my husband, our bathroom continues to smell incredible after he’s taken a shower. You don’t need to use loads for a good wash, and I like the sustainable packaging. ”
Everything you need to know about our key ingredient: basil
We’ve actively chosen to grow our most valuable ingredient – basil – in a UK-based vertical farm. We sat down to chat with James, the founder of the Jones Food Company (which grows our basil) and Romy, who works in produce sales for the company, to understand more about vertical farms, what their benefits are, and how they can genuinely change the efficacy and quality of an ingredient.Read article