BAZ & CO, the British all-natural skincare brand, is now available at Waitrose, bringing a premium and sustainable approach to men’s grooming. As part of the Waitrose BrandsNew Programme, which champions emerging brands, BAZ & CO introduces vertically grown, chemical-free men’s skincare to the shelves.
A FARM-TO-FACE APPROACH TO MEN'S SKINCARE
Founded by James Dashwood Chase, a Herefordshire-born entrepreneur and former owner of Chase Distillery, BAZ & CO was born from a belief that a strong morning routine sets the foundation for better nutrition, movement, and well-being. James saw skincare as an essential part of this - feeding the skin everything it needs and nothing it doesn’t.
Basil, the hero ingredient of BAZ & CO, is grown in the UK’s leading vertical farm to ensure peak freshness and potency. Combined with other regeneratively sourced botanicals, BAZ & CO delivers a straightforward, natural approach to men’s skincare.
CHANGING THE LANDSCAPE OF MEN'S GROOMING AT WAITROSE
BAZ & CO launches into Waitrose with four core formulas—Restore & Awaken Body Wash, Brightening 2-in-1 Exfoliator & Cleanser, Skin Food Moisturiser, and Naturally Fresh Deodorant - raising the standard for men’s grooming.
The brand prioritises quality over quantity, offering long-lasting, high-performance skincare free from synthetic additives and housed in sustainable, recyclable, and compostable packaging. Unlike conventional grooming brands, BAZ & CO challenges the disposable nature of mass-market toiletries, creating formulas that work harder and last longer.
WAITROSE: INVESTING IN INNOVATION
With Waitrose reporting record customer numbers, they are investing in innovative brands through its BrandsNew Programme - a £2m initiative designed to identify and growing high-quality, pioneering businesses, such as Ottolenghi, Wildfarmed and Gymkhana. By welcoming BAZ & CO, Waitrose strengthens its commitment to sustainable brands with this exclusive launch.
Patrick Keane, Men's Toiletries Buyer at Waitrose, comments, "We are delighted that BAZ & CO is launching into Waitrose. This partnership reflects our ongoing commitment to supporting British, sustainable brands in men's grooming through our BrandsNew programme. We’re looking forward to seeing the customer's love for BAZ & CO."
FEED YOUR SKIN, BACK YOUR FUTURE
BAZ & CO is built on the belief that skincare is more than appearance - it’s about confidence, resilience, and starting the day right. Just as the right nutrition fuels your body, skincare should be a daily ritual that supports long-term well-being.
"We want to make skincare as simple and effective as possible for men. A great morning routine sets the tone for the day - helping men eat better, move more, and feel confident in their skin," says James Dashwood Chase, Founder of BAZ & CO.
With its launch in Waitrose, BAZ & CO is making premium, ingredient-led skincare more accessible than ever - supporting men in looking and feeling their best, every single day.
THE LINE UP - OUR FOUR STEP ROUTINE
1. Restore & Awaken Body Wash: A gentle daily wash that kickstarts the day, it is infused with basil and spearmint to cleanse, revive, and refresh.
2. 2-in-1 Exfoliator Cleanser: This no-fuss face wash and exfoliator in one clears pores, smooths skin, and prepares you for the day ahead.
3. Skin Food Moisturiser: Hydrating, non-greasy and packed with plant-powered ingredients – keeps skin soft, strong and simple to maintain.
4. Naturally Fresh Deodorant: A spray-on, aluminium-free deodorant that works – with vetiver and basil to keep you fresh, naturally.
For more information, please contact:
jc@bazandcoskincare.com
