Let’s get into it: antioxidants are essentially naturally occurring vitamins and minerals which are designed to protect the skin. When used in skincare, antioxidants create a barrier on the surface of the skin, keeping it safe from free radicals – which are molecules in the environment from things like UV, pollution and cigarette smoke (even if it’s passive). Without the use of antioxidants, these free radicals can cling to our skin’s surface, causing premature ageing and loss of collagen in the skin. And let’s be honest, who wants that?
Antioxidants are also great for neutralising free radicals to help protect your skin from damage. And as if that wasn’t enough, they work to brighten the skin’s surface, calm any irritated areas that could be showing signs of rashes or pimple breakouts, and also – thanks to combating those ageing free radicals – help smooth fine lines.
We’ve chosen to use basil in every single one of our products (as well as name our company after this miraculous herb) because it’s naturally incredibly high in lots of goodness – like vitamin K and calcium – but it’s also because it is a totally natural antioxidant. It may be small but it is mighty, but this king of herbs does genuine good for all of our customer’s skin. Not to mention the fact that it smells amazing and gives our products the distinct botanical scent that invigorates your morning shower. If you’ve yet to try our products, be sure to explore our range of antioxidant rich skincare SHOP NOW
