BAZ & CO x Fortnum & Mason

We are delighted to announce a new partnership with Fortnum & Mason, who have recently opened a section of their store on the second floor devoted entirely to male grooming. Fortnum's has a long history of innovation; they are the inventors of the Scotch Egg in 1738 and were the first to stock Heinz Baked Beans. And now, rightly so, growing a new future for male skincare by stocking BAZ & CO’s simple three-step routine for men.

Founded over 300 years ago, the company has an intrinsic association with the monarchy, which has helped establish its reputation as a luxury brand. William Fortnum, a footman at the court of Queen Anne, established the company in partnership with Hugh Mason, who had already started a small grocery store in Duke St, St James’s Market.

Today, Fortnum's elegant building on 181 Piccadilly is a landmark, and its innovative use of plate glass windows was a revolutionary advertising strategy, especially at Christmas. Tea has been a business driver since its inception, with Fortnum's producing its historic house blends and hampers since the 18th century. The company has a strong association with the British armed forces and has supplied messes during times of conflict. Its historical relationship with the monarchy continues to be a

Picture this: You step inside Fortnum & Mason, and suddenly you're transported to a different time. The nostalgia hits you like a warm hug from an old friend, and you can't help but feel a sense of tradition wash over you. It's like walking into a living, breathing piece of history - precisely what makes Fortnum's so special.

But it's not just about selling history - it's about staying relevant. To endure, Fortnum & Mason knows that they have to constantly re-examine what they offer and make sure they're meeting the needs and desires of their customers. It's a delicate balance, like walking a tightrope between being a heritage brand and staying up-to-date with the latest trends and demands.

And yet, Fortnum & Mason tread that line with grace and finesse. They've perfected the art of staying true to their roots while also evolving to meet the changing needs of their customers. It's a rare feat in today's fast-paced world, setting Fortnum's apart.