New Year, Bold Goals: Elevating Men's Wellness in 2024

New Year, Bold Goals: Elevating Men's Wellness in 2024


Hi there, 

As we step into the new year, I can't help but reflect on the journey so far. Swapping spirits at the distillery for serums and scrubs in the wellness world might raise a few eyebrows, but hey, it's a change I'm incredibly grateful for - especially come January!

This year, BAZ & CO is all about one thing: Elevating confidence in men by embracing natural wellness. And what better way to kick off this mission than with a daily dose of confidence tips throughout January? Follow me over on Instagram for more! It's all about getting more gents to invest time in self-care each morning.

I was inspired by a story I heard at a Christmas market. A fellow entrepreneur, formerly in the army, shared that the first lesson they teach you there is self-care, including hygiene. It's a foundation for leading with confidence and inspiring greatness. This resonated deeply with our mission at BAZ & CO.

2024 is a big year for us. We're on a mission to reach 10,000 direct customers and expand our presence in the US - they have a thing for our English-made quality! Also, watch this space for collaborations with men's fashion brands and the launch of some exciting new NPD - a nod to the origins of BAZ & CO and a personal necessity for a follically challenged founder like myself!

Reflecting on another founder's post, I'm reminded of the importance of staying true to our mission:

  • Delivering top-notch, natural wellness cosmetics designed for men.
  • Expanding our community, both locally and internationally.
  • Fostering confidence and self-care in men.

Behind the scenes, we're brewing some exciting developments. New products, new partnerships, new ways to enhance your daily wellness journey.

As we enter this new chapter for BAZ & CO, I'm optimistic that this year will be our most impactful yet. Here's to a year of growth, confidence, and staying well-groomed!

You can get on without us, but we can't get on without you. And for that, I am truly grateful. 

Follow my journey on instagram HERE

Bye for now,